I'm sure you've all seen these commercials for movies coming out that say they're in 3D, right? Well, have you noticed that more and more of them seem to be popping up?
I saw Up this weekend (review is on my movie blog) and chose to go the non-3D route. Now, I was expecting to see a handful of people if any in there. I was totally surprised to see a full theater. One of my students works in the theater and said that the 3D sold well in the opening weekend, but since then, its been like a ghost town in there.
Now, in these hard economic times, one has to wonder what is it that studios are thinking with this 3D movement. I'm not sure what the exact different in ticket price is, but I think it's like $5 or so...that's $5 for some plastic glasses you can't use anymore, because the next 3D movie you go to, you have to buy a new pair.
My theory about 3D is that the theaters got together with the studios and realized that people weren't buying their expensive food ($6 for a plain old hot dog?!?), so to get "revenge", they dusted off the 3D concept.
Of course, if what I hear is true, and the economic downturn continues, people may still be finding way around it. Unless the government decides to make it a law that all cameras are 3D like they've done with the HD broadcasting thing.
What do you think? Is 3D just a new fascination? Cover up? New way to suck people's money? All of the above?
1 day ago